YeeHaw Brewing Company

Naming / Brand Strategy / Identity / Package Design / Merchandising

SITUATION 

The client was starting a brewery and asked us to help them create a southern beer brand. Their plan was to offer a stunning array of world-class flavors inspired by proven champions among classic beer styles.

SOLUTION 

We positioned and named the brand to be both playful and refined. The platform for the brand is “Distinctive tastes for discerning beer drinkers.” The identity flowed from its soon to be the first location in the old East TN & Western NC Depot located in the heart of downtown Johnson City, Tennessee. YeeHaw has opened three additional breweries in Nashville, Pigeon Forge, and Greenville, South Carolina.