Nike Run Club

Brand Strategy / Art Direction / Naming / Identity / Digital / Content

SITUATION

The connected sports category was growing. Nike+ was the brand’s groundbreaking running app, but it was due for an overhaul. The relaunch needed to link the mothership’s digital ecosystem more directly to its global community.

SOLUTION

The explosion of running clubs provided an opportunity to evolve the app beyond its roots as a personal activity tracker. These clubs were the perfect launchpad for the brand’s reintroduction to its community. The relaunch connected runners on the street directly to the brand’s digital ecosystem. NYC was the pilot market soon followed by integration through all stores and digital touch points.