Nike Keep It Tight

Brand Strategy / Art Direction / Naming / Identity / Digital / Content

SITUATION

Nike needed to have all of its 38,000 employees around the world learn about cyber security, social media dos and don’ts, device security, and even physical security. 

SOLUTION

We created a campaign and education modules that viewed security through the lens of sport. The campaign began with teaser advertising on the Nike campus, employee emails, and direct mail. When the campaign officially launched, the employee traffic crashed Nike’s intranet. “Keep It Tight” is now embedded in the Nike culture, reminding everyone to protect themselves, intellectual property, and the brand.