Fiat

Brand Strategy / Art Direction / Running Footage / Lifestyle Content / Digital / OOH / Print / POP / Brochure Design

SITUATION 

The launch of the Fiat 500 marked the car maker’s re-entry into the U.S. market after a 27-year absence. Our assignment was to produce the product brochure, campaign photography, running footage, and POP.

SOLUTION 

The new 500 had a base price under $19,000 yet offered a much higher level of design and engineering than its competitors. All materials promoting the car were designed to match the same standard. The Fiat 500 re-entered the U.S. market with 140 dealers nationwide, staking claim to fashion and fun in the category. The elaborate product brochure became a collector’s piece.