Euphoria Music Festival

Brand Strategy / Art Direction / Identity / Wayfinding / Physical Space / Merchandising / Website / Print / Content / Social

SITUATION

The Euphoria Music & Camping Festival needed a complete rebrand. The assignment included a new logo, website update, social update, tickets, wristbands, VIP packets, posters, advertising, venue maps, press packets, and signage for the festival grounds and stages.

SOLUTION

We used local and relevant iconography to relaunch the brand. Hundreds of icons were created and used in mosaics for all visual communication. A core set of characters were developed, with new ones introduced in subsequent years. Social media, content, and the physical spaces on-site were opportunities to connect.