Allied Cycle Works

Art Direction / Naming / Design / Identity / Digital / Content

SITUATION

Allied Cycle Works designs and builds carbon race bikes in their factory in Rogers, Arkansas. They started with road bikes then they expanded to gravel bikes. Over the past several years they have put their bikes on many of the greatest podiums in the world. Allied asked us to help launch a new bike that would replace their current mainstay. The new bike was designed to race on both road and gravel. 

SOLUTION 

All visual communication for the new ECHO used split-screen imagery of the bike in order to demonstrate it can be outfitted for both road and gravel. Simple “flip-chips” on the frame can be rotated to accommodate the different wheel sets and tires needed for each discipline.