SITUATION
Extraco has been part of the Central Texas community for more than a century. They’ve grown to 15 locations serving 125,000 customers, and have all the offerings of big banks while maintaining deep ties in the community. Awareness was minimal.

SOLUTION
Extraco is the creative engine that drives community; the bank builds the employees, who build the relationships, that build the community. The “Let’s Build Some Dreams” campaign launched in broadcast, followed by content highlighting real customer stories.