SITUATION
Tillamook was expanding their range of products in an effort to grow sales from $500 million to $1 billion. They had invested in a refreshed logo and new packaging across hundreds of SKUs, and were poised to relaunch the brand as a family of premium dairy products.

SOLUTION
We drafted off their reputation as cheesemakers and let consumers know the same standards that go into Tillamook’s World Champion cheese go into every product they make. Whether it’s yogurt, ice cream, sour cream, or butter, Tillamook tastes better because it’s made better.

IMPACT
The relaunch was embraced immediately by consumers. Sales spiked the week new packaging and advertising hit the marketplace, and has steadily grown across all product categories since. Within 36 months revenues had increased 60%, surpassing $800 million.