The connected sport category was growing. The brand’s groundbreaking running app was due for an overhaul. The relaunch needed to link the mothership’s digital ecosystem more directly to its global community.

The explosion of running clubs provided an opportunity to evolve the app beyond its roots as a personal activity tracker. These clubs were the perfect launch pad for the brand’s reintroduction to its community.

The relaunch connected runners on the street directly to the brand’s digital ecosystem. NYC was the pilot market soon followed by integration through all stores and digital touch points globally.