We were asked to celebrate the passion and authenticity of Pabst Blue Ribbon drinkers without reeking of commercialism. A simple Google search for Pabst Blue Ribbon images served up a collage of tattoos, outsider art, and a homemade burial casket. PBR lovers are a fiercely loyal bunch and the Drink & Draw program became the perfect home for the passion and creative spirit that was already out there.

Drink and Draw