Austin-based Blackboard Co. relaunches as Camp, promoting “Goodwill for all brandkind.”

Austin-based Blackboard Co. has officially re-launched as Camp—an independent, full-service advertising agency dedicated to “Goodwill for all brandkind.”

“Every brand has a single most valuable truth which distinguishes it in the marketplace. We call it a brand’s Goodwill, and we’re ruthless about leveraging it for every client.” says Clark Evans, Camp’s Founder and Creative Director.

Established in 2009 by Clark Evans and Jeff Nixon, the agency began as a creative boutique primarily focused on project-based work for clients such as HomeAway, Tillamook Cheese, Nike, and Pabst Blue Ribbon. Evans and Nixon, both Creative Directors from agencies such as BBDO, Chiat/Day and GSD&M, wanted to capture a part of the growing market of assignments that were being unbundled by larger AOR clients.

Over the last two years, the agency has evolved and been on a mission to restructure and build a better, stronger agency that reflects current marketplace dynamics and better serve clients’ needs. Part of the evolution from Blackboard Co. to Camp has been a focus on putting the right team in place to deliver the agency’s mission, and growth strategy. Evans and Nixon built an experienced, well-rounded leadership team that includes Tracy Arrington and Ashley Andy.

Arrington, EVP, Media and Operations, leads the media department after spending many years in leadership positions at agencies such as GSD&M and The Davis Group. In addition to shaping the minds of future talent as a part-time University of Texas professor, she is well known for her ability to guide clients through an ever-changing and complicated media landscape.

Andy recently joined in the role of EVP, Growth and Strategy with an emphasis on business development and strategic stewardship for all clients. With 20+ years experience at GSD&M, Mullen and TM Advertising, she provides collaborative brand and strategy stewardship for Camp’s clients and loves to uncover the insights that disrupt category conventions.

Andy says, “While the entire industry seems to be in an unbundling phase, we believe our AOR model is a powerful pushback. For clients who spend $5M-$20M annually, any efficiencies gained through unbundling are easily offset by the advantages of our high-level AOR services, delivered by a team that works together under the same roof, every single day.”

In 2017, the new leadership team celebrated three key client acquisitions with the addition of Capital Metro, Extraco Banks, and Norwegian Airlines. Additionally, their relationship with SYLVANIA Automotive expanded to U.S. Agency of Record status in spring 2017, followed by being named AOR for SYLVANIA Canada in fall 2017.

With the combination of a new mission, leadership team, and several successes already under their belts, Camp is looking forward to big things in 2018.

About CAMP:

Founded in 2009 and headquartered in Austin, Texas, Camp, formerly known as Blackboard Co. is an independent, full-service advertising agency relentlessly focused on promoting “Goodwill for all brandkind.” Clients include: SYLVANIA Automotive (U.S. and Canada), Extraco Banks, CapMetro, Friedrich Air Conditioning, and Norwegian Airlines.  

February 01, 2018