SITUATION
The launch of the Fiat 500 marked the car maker’s re-entry into the U.S. market after a 27 year absence. Our assignment was to produce the product brochure, campaign photography, running footage, and POP.

SOLUTION
The new 500 had a base price under $19,000 yet offered a much higher level of design and engineering than its competitors. All materials promoting the car were designed to match the same standard.

IMPACT
The Fiat 500 re-entered the U.S. market at 140 dealers nationwide, staking claim to fashion and fun in the category. The elaborate product brochure became a collector’s piece.