SITUATION
The Euphoria Music & Camping Festival needed a rebrand. The assignment included a new logo, website update, social update, tickets, wristbands, VIP packets, posters, advertising, venue maps, press packets, and signage for the festival grounds and stages.

SOLUTION
We used local and relevant iconography to relaunch the brand. Hundreds of icons were created and used in mosaics for all visual communication. A core set of characters were developed, with new ones introduced in subsequent years.